
UGC Ads vs Brand Films: What Should a D2C Brand Make First?
UGC ads or a brand film? What each costs in India, when a D2C brand should make which first, and the order that stops you paying twice.
The Payoff Blog
Films, reels, UGC and content that people finish watching.

UGC ads or a brand film? What each costs in India, when a D2C brand should make which first, and the order that stops you paying twice.

Brand film cost in India runs from ₹50K to ₹2Cr+. See 2026 price tiers, what drives cost, and how to budget before you brief.
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