Motion graphics · Give the idea movement
When a still can’t carry it, move it.
Motion should make an idea easier to understand or harder to forget. We bring type, identity and graphic elements to life with a reason for every movement.
Selected work / Twingle ↗
The right starting point
What becomes clearer when it moves?
For a brand identity that needs to move, an offer that needs explaining, or a campaign that needs animation alongside live action. Bring existing design assets or ask us to develop the visual direction.
Sometimes it is a product benefit revealed step by step. Sometimes it is a line of type with a rhythm you can feel. We establish that job before choosing an animation style. A short graphic ad, a logo sting and an explainer need different levels of storyboarding, design and animation; the scope follows the idea.
The work, scoped around you
What we can make together.
01
Visual direction
Reference treatments, style frames and a storyboard or sequence plan appropriate to the project.
02
Animation
Kinetic type, logo animation, graphic explainers and animated ad elements built around the approved direction.
03
Channel-ready versions
Agreed durations, aspect ratios and end frames that keep the message legible across placements.
The portfolio
Let the work speak.
Two pieces already classified as Motion in the portfolio. AI campaign work is kept in its own group in the work archive.
Watch →
Twingle · Motion
Leg creative
Watch →
Selected work · Motion
Nishika × Sahaj · wedding invite
The thread that holds it together
Different formats.
One point of view.
A film, an edit, a campaign. Each should feel like it belongs to the same brand. We carry the idea through the choices that people see, hear and remember.
Inside Payoff’s approach →From brief to delivery
A clear next step at every stage.
Define the message
Share the script or key point, audience, brand assets and where the animation will appear.
Approve the look
Resolve visual direction and the sequence before detailed animation.
Move and refine
Review motion, timing and sound together, then export the agreed versions.
Before we start
Bring us what you have.
Send your message or script, brand guidelines, vector/source assets if available, style references and placement specs. Flag any editable-file, transparency or localisation requirements early.
Send your motion graphics brief →Useful answers.
Can you animate our existing designs?
Yes. Send the source files and brand guidelines so we can check what can be separated, moved and adapted. Flattened images may need additional preparation.
Can motion graphics be added to footage?
Yes. We can scope motion as part of an edit or a wider post-production brief. Share the cut and explain where graphics should add meaning.
Do you provide every kind of animation?
The current offer centres on graphic animation, type, logos, ads and explainers. Share a reference for specialist animation needs so we can confirm fit before committing.