
UGC Ads vs Brand Films: What Should a D2C Brand Make First?
UGC ads or a brand film? What each costs in India, when a D2C brand should make which first, and the order that stops you paying twice.
Read the post
The Payoff Blog
Plain-English notes on brand stories, ads, video and content for founders who'd rather sell than decode jargon. No fluff. One idea per post you can use this week.

UGC ads or a brand film? What each costs in India, when a D2C brand should make which first, and the order that stops you paying twice.
Read the post
Brand film cost in India runs from ₹50K to ₹2Cr+. See 2026 price tiers, what drives cost, and how to budget before you brief.

What brand storytelling actually means, why your founding story isn't it, and four questions that help you find the one line your customers will remember.
Free, and it takes you 20 seconds
Send your brand name and Instagram. We send back a 60-second video showing the story we think you're sitting on. Free. No deck, no sales call unless you ask for one.
Get my free teardownFrom a question to a brief
Plan the scope, understand the production process and prepare a clear brief.
Video production services ↗Find a point of view that can carry your campaigns and content.
Content and creative strategy ↗Choose formats, build a clear message and develop creative for testing.
Advertising and ad creatives ↗Turn existing footage and briefs into finished work with a creative partner.
Remote creative services ↗